I've been thinking about my senior thesis for a while and although I want to do a sports store i figured I should view from of the places on my list. after visiting some of them in my town needham and newton i realized a lot of these places have a mascot or animal that brand their company. A few places of polar bears, moose, or even cows... My favorite animal is a penguin and I've never really seen a penguin as a mascot to a ice cream store before or really anywhere in massachusetts, so I decided that this is my new logo design.
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