Thesis Idea!

Hellooo Senior Thesis Class :)

For those of you who did not see my proposal presentation, my senior thesis will be as follows:

After thinking about the thesis project for a while I realized my family's real estate/rental company has no branding or any real professional collateral. So, in being the perfect daughter I am, decided to help out my family and brand their company.

For my project I will be including many different aspects of branding. I will be creating a logo design for them, business cards, a letterhead, a professional lease, a website (maybe), and for the big finale, a real estate look book. This book will be designed like a coffee table book that will display all of the properties my family owns.

For the design part of the project, I really want to have a vintage feel to the design. I would like to attract hip young families or hip young businessmen and women.

Also, my favorite part of this project is that I will be including vintage map design. Because I will be trying to sell the real estate in the book, I want to include a map of where the house is. This map will be in vintage design with icons of schools, theaters, parks, etc. This will give the person purchasing the house an idea of what is around and if they like the area or not.

I think that this project will go very well for me because I am very interested in my families business. It is a huge part of my life. Also, I have a deep love for vintage maps.. I'm not very sure why. I stumbled across an old, old, old MA. map and I fell in love with it.

But anyways, If anyone has any suggestions, questions, or thinks I'm going in the wrong direction please speak up! and help guide me correctly.

Thanks for reading!

-Whitney